Radcliffe’s Wines’ web site launched
Witney web design agency, Ridgeway, has created a new brand identity and launched an e-commerce web site for Radcliffe’s Wines, one of the UK’s leading Old World wines brands.
Ridgeway worked closely with the Radcliffe’s Wines marketing team to develop an identity which supported their ethos and plain-speaking approach to wine and, importantly, great food and wine combinations. The new web site features a delicatessen-inspired design using warm, rustic tones and the web site is crammed with mouth-watering recipes which compliment Radcliffe’s range of classic wines.
Because the web site has been built with Kentico CMS, the Radcliffe’s Wines team have full control of the web site content, imagery and other media. As well as discovering fantastic wine and food taste sensations, customers can create their own cases of wine by mixing and matching any of the bottles and then purchase directly through the web site.
Becky Nichols, Marketing Manager at Radcliffe’s Wines says “Radcliffe’s Wines had been trading online for a year with a very basic site and we knew we could offer our customers a much more enjoyable and engaging experience which made browsing and choosing wine as enjoyable as the actual drinking occasion itself.
We chose to work with Ridgeway on this project because very early on we knew that they understood the brief completely and really got what we wanted to provide for our customers. They proved that they have the design expertise to really bring to life and inject some modernity into a product category which traditionally can be quite ‘dry’ and information heavy.”
Simon Lassam, Managing Director at Ridgeway said, “We’ve had a blast working on this project. As well as the creative challenge, we’ve devised a means of helping Radcliffe’s demonstrate that classic wines and fantastic foods are great combinations. We’re pleased to have created a top-class web site complements Radcliffe’s top-class wines. We’ve already placed an order for some , and I’m sure we will be doing so again and again!”
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