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Witney web design agency, Ridgeway Studios, has created a new brand identity and launched an e-commerce web site for start-up designer jewellery retailer, Cotton & Gems.

Cotton & Gems’ owner, Clare Cotton, selected Ridgeway Studios to create her new brand identity from scratch and then design and develop a brand new web site to launch her business selling bespoke and highly sought after jewellery by some of the leading designers including Babette Wasserman, Lucas Jack and Julie Sandlau.

Ridgeway have created a unique and stylish brand identity for Clare using deep turquoise and green tones to compliment the jewellery and provide a rich backdrop for a range of over 500 different products.  Designed and built completely by Ridgeway’s experienced team of web designers and developers, www.cottonandgems.com allows Clare to take online orders and the integrated social media content allows her customers to keep track of new product additions and news about upcoming ranges and events.

Built on the Kentico CMS solution, Clare also has complete control over the web site content and the ability to add new products, news and designers without any input from Ridgeway.  Online payment integration is provided through Ridgeway’s own SagePay payment module for Kentico CMS.  Payments from the web site are secure and automated, making it as simple as possible for Clare to receive payments and process orders.

Ridgeway’s work with Cotton & Gems is by no means finished.  A further phase of work to help promote the web site and Clare’s fabulous products is underway with Ridgeway delivering a range of services and consultancy.

“Every aspect of the new company branding and web site is exactly what I’d hoped it would be,” said Clare. “Ridgeway have done a fantastic job of interpreting the ideas I had and turning them into reality.  The web site presents the jewellery really well and is so easy to use and update. To take the project from an initial idea to a fully functioning business in the space of four months has been a real eye-opener and a lot of hard work, but I’m over the moon with the end-result and I’m really looking forward to the orders starting to come in.”

Simon Lassam, Managing Director at Ridgeway Studios said: “We love working with people like Clare – she had some great ideas and a lot of ambition for her businesses. We’ve created a brand which positions Cotton & Gems confidently in the designer jewellery market and it’s been a pleasure to play such a pivotal role in the launch of Cotton & Gems. Balancing form and function, as we have on Clare’s web site, is always a challenge but I feel we’ve created a design which shows off the jewellery ranges and designers really well.  The web site should provide the foundation Clare needs to make the business a success.  Now the really exciting bit of the project begins – starting to generate some top quality web site traffic and those all-important orders!”

Download press release (PDF)