Ridgeway were approached by Cotton & Gems founder, Clare Cotton, when she was in the very early stages of business planning. Clare needed an agency that could help her firm up her initial ideas and create not only an ecommerce web site through which she could sell her jewellery, but also a brand identity that her target audience could identify with.
What we did
We worked with Clare to establish how she should position herself in her market and what her brand values would be. We also helped her understand the different ways the web site, editorial content and social media tools could help her launch and promote the web site.
We then set about designing an elegant logo, supported by strong brand colours and bespoke debossed business cards (which look great, even if we do say so ourselves).
The web site itself was built using Kentico CMS with integrated e-commerce and online payments taken through SagePay. We provided Clare with training in how to enter products and other content. Like every aspect of her brand, the web site design reflects the high-quality products and personal service which Cotton & Gems offer.
The ecommerce web site now features more than 500 products, including several exclusive ranges not available for sale through other online retailers. The first orders were taken within days of the web site launching and the site, brand and business cards continue to gain positive feedback and remarks as Clare begins to publicise and grow her fantastic business through social media, PR and other channels.