Email marketing

Email marketing is a really effective way to build customer loyalty and increase sales if done correctly. Ridgeway provide email design and broadcast services to our clients

We’re not talking spammy emails sent to purchased mailing lists. We don’t do those. What we are talking about is carefully planned email marketing campaigns to a mailing list of clients and contacts that have opted to receive information from you.

Ridgeway provides a combined campaign planning, email design, broadcast and reporting service which allows you to measure the success of your campaign and identify further marketing opportunities.

Email marketing design

Using the same skills that allow us to create great-looking web designs we can create a professional, bespoke email layout for your business. These can be unique to each campaign or built in a templated fashion to allow you to reuse the email with different messaging on a regular basis.

Newsletters & marketing campaigns

We can advise whether it’s best for you to send one-off emails with special offers or regular monthly newsletters which provide a mixture of insight into your business and product promotion. We can help plan a complete marketing campaign from start to finish or even map out an entire year of promotions.

Broadcast your email with us

Our email broadcast system increases the likelihood of your customer receiving and responding to your marketing. You can manage your mailing lists, get reporting and it complies fully with legal requirements for direct marketing. It’s also easily integrated with your web site meaning new subscribers are added automatically to your mailing list.

Full campaign tracking and reporting

Gain insight into which messages your customers are responding to through the integrated campaign tracking and reporting tools. See exactly how many emails were opened, who clicked on what and the products or services they were interested in. You can then use that information to send them further promotions.