Search engine optimisation

Through our search engine optimisation (SEO) services, we make sure the search engines can read, understand and rank your web site effectively.

A well-planned and executed search engine optimisation strategy can make the difference between success and failure for your web site and your business.
Search engines can drive traffic to your web site in two ways - either through 'free' natural search results or through paid search engine marketing campaigns.

Ridgeway creates web sites which employ search engine optimisation techniques to target the natural search results as a priority. We have a range of services designed to support and inform in whichever way best suits your needs.

Search engine audit and research

If your web site isn’t performing well in the search engines, ask us to audit it and we'll provide a full report on any problems which exist. We’ll also undertake research into your products or services and tell you what phrases you should be targeting to win more customers.

Integrated search and content strategy

Search and content strategies are inextricably linked. You cannot write effective web site content without knowing what phrases customers use to search for your services. We work with our clients to develop an integrated search and content strategy for their entire web site.

Social SEO is massively important

Social media has an increasingly important role to play in any search engine optimisation strategy. The emergence of Facebook and Twitter in particular has had a massive impact on how your customers will search for your services and interact with your company. It also provides another great opportunity to improve your web site’s search rank.

Copywriting for search engines

Content is everything as far as SEO is concerned. Poorly written content which ignores search phrases will result in poor search engine rankings. It’s as simple as that. Ridgeway provides a range of search engine copywriting training and out-sourced copywriting services to ensure your web site performs well.